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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020090105-295
Induction Date:   January 05, 2009
Product:   BuckleyBoo Plush Animals - BuckleyDog
MSRP:   $29.99 USD
Company URL:  http://www.buckleyboo.com

BuckleyBoo Plush Animals - BuckleyDog

by:  Rev. James G.W. Fisher - Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  01/05/2009

BuckleyBoo is a growing collection of plush toys co-created by a child psychologist and grandma! The BuckleyBoos are huggable, lovable developmental toys based on multi-stage learning.

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Educational Toys 2009 Consumer/Education 15 months + Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Ease Of Use Functionality Innovation Visual Appeal
5 5 5 5 4 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading

Manufactured InSafety Hazard/Warnings


Just Another Plush Animal?...NOT!

At first glance you might see BuckleyDog as just another plush animal but you couldn't be any further from inaccuracy. Don't even begin to assume that the Buckley Dog is "...just another plush animal"; you would soon find yourself failing to recognize an ingenious character solution which contributes substantially to critical and motor skill development in a child.

For children in the target age group for which BuckleyDog was designed, critical and motor skill development is a vital part of their growth. The level of development in these and other areas will play an important role which will be carried on all the way to their adulthood. As you read further in this product evaluation summary, you will discover how BuckleyDog can be as strong of a contribution to the betterment of a child as their household pet!

A Menagerie Of Animals From BuckleyBoo

BuckleyDog is a part of a menagerie of animals from BuckleyBoo which are designed to contribute to a child's development through multi-stage learning, while serving as a character they can appreciate, interact with, and care for. BuckleyDog, just as the other BuckleyBoo animals, is a product that not only entertains a child, but actively stimulates a child's creative imagination, and contributes to further creative skill development.

BuckleyDog has a strong level of durability which is an absolute must for extensive periods of Play. We were amazed to see that BucklyDog can even be washed and dried repeatedly if needed for children who may have allergy concerns or spilled food or other materials on him which need to be removed. BuckleyDog is easy for a child to play with, as they open and close each of the buckles attached to each of the colorful belts he is wearing.

Our staff noted no significant sign of risk to a child's fingers from the opening and closing of the plastic buckles. Best of all, BuckleyDog contributes substantially to a child’s overall development as a whole; mentally, physically, socially, and emotionally, while also reflecting the idea of his being something a child can simply have fun playing with.

The impact on primary behavior for a child with a product is quite important in our evaluation. In our test groups we used for our in-house evaluation segment, emotion, intellectual thought, safety, social responsibility, and even the basic five senses, were the foremost elements focused upon in this segment of our evaluation process. We determined that BuckleyDog served quite effectively in all of these primary behavior elements and established that BuckleyDog has what it takes to pass our evaluation to the very fullest degree.

Professional Evaluators Give A Thumbs Up!

Child Pyschologist, PhD - "From my own personal review of the videotapes and evaluation of BuckleyDog, this product serves well as a subtle, yet solid positive influence on the primary behavior of a child. The BuckleyDog provides a strong contribution to intellectual thought, emotion, and visual appeal. Although I have not evaluated the other plush animal products from BuckleyBoo, I would assume it is highly likely that they will provide a similar level of contribution to a child's development in varying degrees.

When you consider the inter-mixture of the BuckleyBoo plush characters, and the multiple types of personality profiles of children, it becomes an important determinant of the level of developmental contribution gained from each product.

My colleague who is working with me on this evaluation is a physical therapist. She has been in full agreement with me that the BuckleyDog has proven undeniably that it is an outstanding product not just for the consumer market, but for use with Special Needs children as well. It provides a very strong contribution to a child's healthy physical play environment and overall motor skill development. The BuckleyDog contributes substantially to the physical betterment of a child in multiple aspects of active Play.

Pre-School Director / Pediatric Special Needs Professional - "When the BuckleyDog was brought into my special needs children environment for evaluation in active Play, there was an immediate response from all of my kids. I found the buckles on each strap were a distinctive feature of the product which I could use as a tool to help the kids develop a greater level of hand-eye coordination and motor skill development.

My special needs children can be a true challenge on occasion in my effort to encourage interaction with them and their participation in active play. Whether alone or in a group task, the BuckleyDog was quite useful and stimulated the interest of all of the kids. Once I accomplished getting one of the kids to work with me in opening and closing of the buckles on all of the belts attached to the BuckleyDog, the other kids then developed a desire to do the same. This was an excellent product to help my kids have a greater level of social interaction as well as influence on critical/motor skill development.

As always, these kids are very special and the BuckleyDog provided a generous combination of objects, color, and material which served as excellent mediums to stimulate their critical skill development quite effectively. In going over all my charts and similar materials from the evaluation process, the results I compiled showed a very clear improvement in each of the kids on multiple levels. Comparing the results from this study against evaluations and results from other products, there was a noticeable gain in comparison with the BuckleyDog. I give this product a definite thumbs-up!"

Hands-On Consumer Product Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how BuckleyDog was seen by with consumers?

As usual, our participants were all exceedingly eager to be a part of our hands-on evaluation. It was no surprise though when you consider the number of products we brought for consumer feedback. One child even asked, "Are you Santa Clause without your red suit and reindeer?" That was a delight to see such innocence in a question of this sort from a child; quite refreshing.

One of the most common statements by the mothers at both locations was the size of BuckleyDog. They expressed how that their children are always fond of larger stuffed animals. Considering the size, price, and visual appeal of BuckleyDog, they were amazed that the price wasn't higher. Some of the mothers with toddlers ranging from 12-18 months of age, noticed how their children were absolutely fascinated with the various buckles on BuckleyDog. One of the little babies kept breaking out in laughter, literally cackling, every time her mother opened and closed the buckles.

Each mother in participation was able to perform their own evaluation from an adult's standpoint as they played with their child and BuckleyDog at the pre-school and shopping mall we were at with multiple other products. Upon completion of the evaluation period, each mother and even a few fathers filled out a consumer hands-on evaluation form in English or Spanish, to provide feedback which we would use as part of our evaluation process.

In reviewing all of the feedback forms more closely and in-depth, we found that BuckleyDog was one of the most popular of the products the parents and kids evaluated. It was only obvious that BuckleyDog made it through this segment of our evaluation with strong popularity and passed the evaluation for consumer hands-on evaluation.

A Breakdown Of The Category Scores Featured Here

While other organizations will define their ratings in a "blanket" method which simply defines each rating in an overall usage, we choose to take a different approach. Each individual rating that was assigned to this product, is based upon a combination of our evaluation guidelines and consumer hands-on evaluation feedback. The information below provides a brief explanation as to how that specific rating score was reached. The individual category ratings for this product are listed below.

COST BENEFIT: Rating Level - [5]

The level of quality in the design of BuckleyDog was the greatest. What you have here is a product with the right combination of essential elements to make the cost benefit scoring a perfect score. You really get what you are paying for with BuckleyDog. The cost benefit in this category is the quite high due to balance in quality, materials, contribution to productive active play, retail price point, and functionality.

One of the more important details to note, is the fact of how BuckleyDog is functional in both home and school environments, even for application with Special Needs children. When you consider how many of the products which are of this nature in quality and functionality, the retail price point generally tends to creep much higher than what BuckleyDog is priced at. BuckleyDog gets a perfect score in the evaluation category.

DURABILITY: Rating Level - [5]

Determining the level of durability for BuckleyDog was simple. BuckleyDog has a strong level of durability which is an absolute must for extensive periods of Play. We were amazed to see that BucklyDog can even be washed and dried repeatedly if needed for children who may have allergy concerns, spilled food or other materials on BuckleyDog which need to be removed.

The durability level pretty much assures extended use under the strongest wear and tear from actual use, (within reasonable bounds). The materials used to create each piece contribute to assuring the consumer that the product will not just be a use once, throw away product. The final analysis in our evaluation of BuckleyDog in this evaluation category was a perfect score.

EASE OF USE: Rating Level Rating Level - [5]

One of the biggest positive elements of the evaluation results was the simplicity of a child playing with BuckleyDog and his multiple buckles. BuckleyDog is easy for a child to play with, as they open and close each of the buckles attached to each of the colorful belts he is wearing.

Our staff noted no significant sign of risk to a child's fingers from the opening and closing of the plastic buckles. Simple, effective, and fun to play with, BuckleyDog is a colorful collage of shapes, and colors that a child will delight in! BuckleyDog pulled a perfect score in this category.

FUNCTIONALITY: Rating Level - [5]

When it comes to determining the level of functionality with BuckleyDog, it didn't take a rocket scientist to figure that one out. BuckleyDog was undoubtedly provides a strong contribution to intellectual thought, emotion, and visual appeal. BuckleyDog is unique with his many buckles to fascinate the senses of a child while at the same time contributing substantially to positive skill development. BuckleyDog pulled a perfect score in this category.

INNOVATION: Rating Level - [4]

Although BuckleyDog is truly original in design, there just wasn't enough distinction in the design of the product put earn a perfect score. The design of BuckleyDog is rather different and somewhat unique, yet at the same time scoring at well above average. Innovative yes, but just not enough. BuckleyDog fell short of a perfect score in this category by a single digit.

VISUAL APPEAL: Rating Level - [5]

When it comes to visual appeal, it was a split score. BuckleyDog is well above the average in comparison with similar products. To children, BuckleyDog is "The Bomb" in regard to visual appeal, yet at the same time, to adults, the level of visual appeal is lesser.

There are plenty of comments of how cute he is, but none which pop a WOW! in their sentence. From a child's evaluation standpoint, BuckleyDog scores a perfect score, but for many adults, BuckleyDog falls short of perfect score by a single digit. Considering the responses in the feedback forms, review of our videotapes from the evaluation segments, and personal experience in our interaction with our evaluation participants, BuckleyDog pulls a perfect score in this category.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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