Left column of masthead Center column masthead image Right column masthead

  • Home
  • New Inductees
  • Product Reviews / Evaluation Report Summaries (ERS)
  • Submit Product
  • Articles
  • More Links
  • Contact Us

The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100920-380
Induction Date:   September 20, 2010
Certificate License Status:   Active
Product:   Chess3 [ Chess Cubed ]
Company URL:  http://www.chess3.net

Chess3 [ Chess Cubed ]

by:  Rev. James G.W. Fisher - Product Evaluation Specialist / Editor | The Toy Man®
Evaluation Report Summary (ERS) Date:  09/20/2010

Chess is already a game which has been a classic game for generations; a game which stimulates the mind and influences strategic developmental skills. Chess3 takes this game of strategy and focus, magically infuses fun into the game Play and transforms the normal 2 player Chess challenge. It transforms it into an even greater level of challenge as a 3 player Chess game...Chess 3™.

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Games - Board / Tabletop 2009 Consumer 7 years + Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Character Identity Design Quality Innovation Level Marketability Strategic Stimulation Visual Appeal
4 5 5 3.5 5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)

UPC Code / ISBN#Manufacturer SKUAge Grading
 Not Applicable

Manufactured InSafety Hazard/Warnings


About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.

Image of the Chess<sup>3</sup> [ Chess Cubed ] game.

For people young and old across the globe, the game of chess has been the game of choice for centuries. Many variations of the game have been developed yet nothing which has really been seen as spectacular...until now.

Chess3™, a Jeff Jones creation, has broken the mold when it comes to Chess game development. It represents what many have come to see as the long awaited catalyst to bring new excitement to the game of chess.

Chess3 is so much more than just another board game, taking the limitations of the 2 player game of chess and putting a whole new spin on Chess Play.  Instead of the usual quad checkered board with 64 squares arranged in an eight-by-eight grid, Chess3 is more unique. Chess3 is a three-sided flexible game board, with 168 hexagons arranged in three equal divisions of color equally distributed across the board.

The challenge which players are so familiar with in the game of Chess in the past, has now moved ahead one space with the introduction of a 3rd player.  This layout provides the options of playing Chess3 alone, with two players, or if you are willing to face the challenge and added excitement, venture into three player Chess.

Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details and perspectives associated with the product or service being featured here.

Chess in itself has a specific set of guidelines which are quite simple yet for those who are more of an aficionado or a more avid Chess player, strategy, education, and serious challenge become common daily characteristics in their game Play.  Chess3 takes those same guidelines and brings them to today's ideals of challenging game Play.

One of the key features which adds this greater level of challenge and functionality is the introduction of a new play in piece, "The Champion".  What makes The Champion so special is that he can transform from Bishop to Knight! As Jeff Jones, the creator of Chess3 explained, "The Champion can shoot across the board diagonally, then transform into a Knight to make the killing blow to his opponent." This in itself stimulates development and a greater level of maturation of creative thinking and cognitive skill development.

Unlike most products and services we evaluate, Chess3 has been through intense evaluation by our staff, consumers, independent evaluators, teachers, chess aficionados and hobbyists for just short of a year!  Chess3 is not like the average board games which cycle through our evaluation process.  This game garnered the attention of many across the country and in Europe, many of the groups requesting an extended period of time to experience the game and provide their feedback.

One of the professional Chess players who was an independent evaluator for us in Europe gave strong emphasis about what Chess3 is all about.  "The tradition of organized competitive chess has been reborn in this game.  While other professionals like myself are in constant vigil to develop new strategies to get an edge on each other, Chess3 is the spark that gives life to entirely new perspectives in the development of competitive chess strategies." In page after page of his report the same level of excitement held strong in his description of his experience with Chess3. In the history of our evaluation of board games, we have never seen one which had such an incredible degree of innovative design combined with functionality and productive result.

[ Top of Page ]

Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

Image of the Cubed3 Chess game in live action at CHITAG 2009 in Chicago.
Independent Evaluators - Initial Report Outline
Non-Traditional Card Game
Skill Development / Encouragement of Recreational Play
Designed for ages 13 years and older

Independent evaluators are a vital part of our product and service evaluation process. Having the most elite of professionals from across the globe assist us in our evaluation process. Being independent of our publication and providing their time at no charge, enables us to ensure the production of a well rounded and accurate evaluation of all products and services submitted.

These scholars form their own opinions from extensive analysis of all products and services submitted and produce detailed and in-depth reports which are an integral part of our entire evaluation process.

The information to follow is comprised of primary feature details and excerpts from their reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product or service.

This Week's Independent Evaluators

Professor of Psychology, Ph.D.
Clinical Psychologist - Educational Theory Specialist

"In the clinical study I performed with this game, the results were more than satisfactory.  The objective of the study was to determine the following from repetitive play with the game;

  • Level of creative expression and divergent thinking developed
  • Level of intellectual thinking, actions, learning development and confidence gained
  • Level of comparative analysis between classical 2 player chess weighed against Chess3 .
  • Level of improvement if any in math related studies for all participants
Throughout the entire study it became apparent that all participants demonstrated significant improvement in all areas, with some of the participants reaching levels well beyond what was expected.  There was a distinct shift in learning development and cognizant behavior which appeared in the participants curriculum studies. "

Professional Chess Player
Job Title Undisclosed For Privacy Purposes

"The tradition of organized competitive chess has been reborn in this game.  While other professionals like myself are in constant vigil to develop new strategies to get an edge on each other, Chess3 is the spark that gives life to entirely new perspectives in the development of competitive chess strategies."

"Chess3 demands the same dedication to learn and recreate well structured methods to have a competitive edge on your opponent.  The difference with Chess3 is that you have one more opponent to contend with and a new piece called 'The Champion'.  Having an additional opponent and The Champion, a great stimulation to development of innovative new competitive chess strategies becomes an experience a player looks forward to."

[ Top of Page ]

* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of GreyWolf Corp, or GreyWolf Corp itself.

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

Image of the braininsights Love Your Baby package. Chess3 has proven itself time and time again over the past year in our evaluation.  It was already a winner in our other segments of evaluation, yet now was facing the challenge of the spontaneous consumer hands-on feedback.

As you can see from the picture at left, even children found Chess3 to be fascinating and were drawn into the Play of the game.  No matter what city or event we had Chess3 at, the response was the same, absolute fascination. Whether it was the game itself, the artistic design of the game pieces, the concept of the hexagon shaped playing spots, or simply the fact of 3 players being able to play, Chess3 was a total hit.

What proved to be the most interesting perspective which a mathematician shared with us was the educational contribution of Chess3.  She stated that, "Math has a perfect and structured logic which a child can learn from and apply later in life in many possible applications.  This game hosts that same perfect and structured logic in the game. The hexagon spaces enable strategies to be developed based upon mathematical reasoning."  She continued on to say that "It is highly contributory to the advancement of a child's learning and cognitive development through recreational Play. "Recreational Play is important but what is even of higher importance is how it is being integrated with learning and skill development in this game so flawlessly."

In conclusion of all of the spontaneous consumer hands-on evaluations of Chess3 from nearly an entire year, the laborious task of taking the feedback forms and videos and going through each one was our next step.

For over 2 weeks we went through the video-tapes and consumer feedback forms to establish where Chess3 stood with the consumers. After our labors were completed, even a blind man could see that Chess3 had gone well beyond what was expected and passed the consumer hands-on evaluation with the highest of recognition and interest.

A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings". To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

CHARACTER IDENTITY: Rating Level - [4] an image of 4 gold  stars

Chess3 created a serious challenge for us to be accurate in identifying CHARACTER IDENTITY with the game.  Each and every character in the gaming pieces was easily tasked for evaluation with the exception of one...The Champion. This playing piece created the unusual challenge due to the fact that he can transform from Bishop to Knight! As Jeff Jones, the creator of Chess3 explained, "The Champion can shoot across the board diagonally, then transform into a Knight to make the killing blow to his opponent.

Despite the fact that The Champion has the ability to transform from Bishop to Knight, this causes a lack of clarity as far as Character Identity. Chess3  was docked a single point in this evaluation category.

There can be no question with the rating assigned in any of our evaluation categories, without exception. After several hours of debate and study of all reports, videos and feedback forms, it was agreed that Chess3 pulls a perfect score of [4] Four Stars in this evaluation category for CHARACTER IDENTITY.

DESIGN QUALITY: Rating Level - [5] an image of 5 gold  stars

When it comes to Chess3, design quality was clearly determined and without question.  When you look at the price point, then weigh that against the functionality, durability, safety, and visual appeal, those factors alone demonstrate how the Chess3  game excels well above many others when it comes to DESIGN QUALITY. 

If you look at each playing piece as well as all other components of the game, they are much like that of a fine quality piece of woodwork; a work of art in which others will see great value and reliability, well beyond the lifetime of its creator.  Chess3 pulled its weight in this evaluation category with a perfect score of [5] stars in the category for DESIGN QUALITY.

INNOVATION LEVEL: Rating Level - [5] an image of 5 gold  stars

Chess3  once again rose to the top in this evaluation category for INNOVATION LEVEL. Considering how many other chess products are available in the current market, to determine an accurate rating for this category was no easy task.

Just looking at each of game pieces and other components of Chess3, you can easily see how they convey a message of innovative design and character which gives them value well above many other products today.  At the same time, the evaluation process is not based upon visual interpretation alone, there are many other factors to consider, including yet not limited to the level of unique design with good functionality, i.e.; innovation. 

After several additional studies of Chess3 in our evaluation process, it still managed to remain on top and came out of the fray with a perfect score of [5] Five Stars in this category for INNOVATION LEVEL.

MARKETABILITY: Rating Level - [3.5] an image of 3.5 gold  stars

MARKETABILITY was probably one of our most challenging evaluation categories with the exception of one other which is not included in the 6 featured evaluation categories.  The marketability of a product is a very strong factor in its potential success. The challenge we faced here was that although Chess3 was on top of the ball in so many of our evaluation categories, MARKETABILITY proved to be a much stronger evaluation category challenge to overcome.

Chess3 is like a diamond in the rough.  There were only two evaluation factors that held Chess3 back from grabbing the brass ring. Chess3 has a fair and competitive price point yet it is a specialty product in which people can be persuaded by a discount price rather than paying a higher price point.  With a higher price point, some people fail to see the value of the durability, visual appeal, and functionality.

The second factor is that consumers prefer having a product literally screaming at them from the box or see-through packaging, making it clear as to what they are all about and maintain the consumer's attention long enough to make the sale.  Chess3 is currently in a re-enforced architect style tube which is convenient, but the buyers are unable to see what's inside at a glance. 

After an extended period of serious debate and careful analysis, Chess3 passes the evaluation category of MARKETABILITY with a score of [3.5] Stars.

Note: Chess3 will soon be available in a standard box like many of the popular games currently on the market.

STRATEGIC STIMULATION: Rating Level - [5] an image of 5 gold  stars

Chess3 pulled the stops out when it comes to STRATEGIC STIMULATION. In every evaluation exercise and analysis, it was abundantly clear that Chess3is s prime catalyst for development of strategic stimulation.  With the standard classical game of chess alone, strategic stimulation is quite prevalent.  You can't play the game without developing an effective strategic method to win.  Chess3 picks up where the standard classic game of chess leaves off and not only fill in the holes you find in classic chess, but increases the level of challenge and stimulation to develop newer and better strategies to win the game.  Chess3 comes in the gates in the evaluation category of STRATEGIC STIMULATION with a perfect score of [5] Stars.

VISUAL APPEAL: Rating Level - [5] an image of 5 gold  stars

The visual appeal category was easy as one could possibly get in establishing an accurate rating score.  Each and every component of Chess3 is a literal masterpiece of visual appeal.  It is simply amazing how no matter where you take Chess3 and set it up, crowds of people are prompt to arrive to see it or play it!

With a collection of playing pieces that many have seen as literal works of art, a vintage styled game board with 168 hexagon playing spaces, and instructions on a sheet that resembles the essence of old vintage parchment, you have a visual delight that you just can't resist.  The end result for Chess3 in this category for Visual Appeal is a perfect score of 5 Stars.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

Untitled Document