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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020090810-334
Induction Date:   August 10, 2009
Certificate License Status:   Active
Product:   Cory Caterpillar
MSRP:   $50.00 USD
Company URL:  http://www.habausa.com

Cory Caterpillar

by:  Rev. James G.W. Fisher | The Toy Man® - Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  08/10/2009

Cory the Caterpillar and his little tinkling bell waddle along with his pull string to help stimulate toddlers to crawl and walk. Cory also brings his pulling string, kaleidoscope, and mirror foil print. He's really prepared to capture the attention of a toddler!

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Animal Toys / Wooden 2009 Consumer/Education One year and up Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Critical Skills Development Durability FunFactor ™ Innovation Marketability Visual Appeal
5 5 5 5 5 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

image of factory with ecological leaves symbol. Trade Industry Sales Types
Industry Memberships

Wholesale Retail Reseller Online 



Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading

Manufactured InSafety Hazard/Warnings


Introducing Cory The Caterpillar

Ladies and gentlemen, I would like to introduce our latest inductee to The Toy Man® Product Guide, Cory The Caterpillar. Cory The Caterpillar, (we'll just call him Cory for convenience sake), is yet another wonderful creation from Haba, one of the most widely recognized companies on the globe for high-quality baby and children's toys, games and furniture.

Cory was a bit shy at first when he came to see if he could meet our high standards, but we have no inflection of bias and everyone is welcome. This made Cory feel more comfortable and confident, so Cory made his way on in, with his bright and colorful pulling string, kaleidoscope, and mirror foil print, while tinkling his little bell, as a little toddler escorted him along for his evaluation.

You might be thinking we have flipped our wigs with an introduction like that but realistically you have to admit it caught your full attention and that's what we were looking for. Now grant me a few moments from your busy day; just kick back and relax and I personally share why Cory is so special to deserve so much attention.

Times Are Changing...

As well all know, times are changing when it comes to buying, impulsive buying is becoming a thing of the past for many with the current global economy crunch. In our evaluation of Cory Caterpillar we kept that thought in mind. Instead of looking upon Cory with the eyes of an adult, we moved our sights to the eyes of a child. We carefully studied how a child sees Cory, how they pull, lift, or just gaze at Cory.

With such a magnificent level of quality that you see in Cory, you can easily see how a child is utterly fascinated with color, sound, tactile sensations, and sense of comfort which Cory is willing to give to them so unselfishly. They see Cory not as a toy but as a companion, a character in their colorful experience of development and becoming familiar with their environment.

Cory not only introduces a child to new experiences with his pulling string, kaleidoscope, and mirror foil print which a child is quick to fancy, he encourages a child to crawl, walk and express emotion! Cory is a part of their life, a precious and solid mass of material which never becomes angry, impatient, or tired; Cory is always there to help a child develop with confidence and security. Each of his carefully shaped segments of his body as well as his personal items he brought along, all play a part in the critical and cognitive skill development for a child. Now THAT makes him special!

I like what the clinical psychologist had to say in her report about Cory..."An infant or toddler does not differentiate and classify objects or people as an adult tends to do by default. They just experience their time with an object or a person, developing likes, dislikes, opinions, and feelings. Their life is but one big world of new experience."

Whether you are a consumer, a corporate buyer, or anything in between, you can no longer just make a buying decision on impulse. A more careful view of what a product is all about and how a child will see it just well as their parents ensures a happier experience for a child and a larger volume of repeat sales for a buyer. Times are changing and Cory is a perfect example of the quality you should be looking for, carefully weighed against the price point. Cory is not just a toy, he is a measuring stick of a sort to help you make more informative decisions in your future buying habits.

Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "Cory the Caterpillar" from the perspectives of qualified individuals in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top level industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth reports connected with their study and evaluation of "Cory the Caterpillar". The information to follow is comprised of excerpts from those same reports which have been paraphrased so that the information being conveyed by these professionals is more easily read. This approach provides a completely independent perspective in the evaluation of the "Cory the Caterpillar".

PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.

Behavioral Analyst | Clinical Psychologist, PhD

"Cory the Caterpillar,... just another toy to assist in skill development and refinement in an infant or toddler? It might seem that way after seeing so many products of similar nature to evaluate, but at the same time, how often are we fooled by false assumptions? As I carefully ran my fingers over every part of Cory the Caterpillar, I asked myself if this was just another toy with good intentions in its design that will be purchased by a mother and soon after replaced with yet another new toy for her infant or toddler. After all, that's what mothers do.

At the same time, the story is different for a child. An infant or toddler does not differentiate and classify objects or people as an adult tends to do by default. They just experience their time with an object or a person, developing likes, dislikes, opinions, and feelings. Their life is but one big world of new experience. They are like a sponge, sucking up the fluid of experience of knowledge with never ending absorption rate it sometimes may seem.

Cory the Caterpillar is unique from other toys of the same type and function. He has a higher price tag, but unlike many other similar looking toys, Cory the Caterpillar will not become old hat overnight. Although Mom may find another toy she thinks her child will find "cute" or "nice", Cory the Caterpillar will find his way into that special place in a child's emotions which gives him priority and greater value to them. He serves a dual role in his existence in a home. He provides a sense of companionship that a mother cannot provide because she is on a different plateau of thinking processes than her child. Cory the Caterpillar can be whatever a child desires in their mind, providing whatever piece of their private puzzle may seem to be missing.

At the same time, Cory the Caterpillar serves a second purpose. He is a wooden toy which is comprised of various shaped and sized objects ranging from colorful wheels with a variety of unique shapes and designs on each, to his unbalanced geometric shape of a head with a great big smile. Each and every piece which is a part of Cory the Caterpillar, provides a specific sensory stimulation for an infant or toddler. Each unique stimulation addresses a different portion of areas of critical skills which need to developed to the very fullest.
Screen shot image from a game called Portrayal. Intellectual thought, the five senses, emotion, visual perception, these are all but a few of the many primary basic developmental concerns with an infant or toddler. The innovative design of Cory the Caterpillar helps to address each of these basic primary developmental concerns through the various unique shapes, colors, sounds, and sensations from direct touch.

My experience in evaluation of wooden pull toys in the past has not been a savory one. It was a common sight for a child to be dragging their wooden pull toy along on its side, with complete loss of visual stimulation and learning from seeing wheels rotating as it moves across the floor or other surface.

With Cory the Caterpillar this is not an issue. In the group of infants and toddler I used in my evaluation, the toy remained upright at all times. As an added bonus, as the wheels rotate as he is pulled across a surface, you hear a distinct jingle sound that an infant or toddler find most entertaining.
I must say that by far, Cory the Caterpillar is one of the very best and most suitable wooden pull toys I have evaluated which is built to last for more than just a short period, but in fact most likely over a period of years and still remain of interest to the child. With a wonderful combination of function, price, and effective contribution to a child's balanced skill development, Cory the Caterpillar passes my evaluation.

Consumer Hands-On Evaluation

Consumer feedback is like precious gold...literally invaluable. Honest feedback from hands-on evaluation of products we bring to a location or locations, assists us in seeing virtually all sides of the picture when it comes to product evaluation.

For Cory the Caterpillar we performed consumer hands-on evaluation in a public mall in the Los Angeles Area along with several other products. Having several products available for consumer evaluation all at once, it allows us to get feedback from the consumers as to what they liked or disliked about each product, including suggestions on how to improve some of them on ocassion. I am sure you are eager to see the results from the consumers feedback of Cory the Caterpillar so let's go!

Cory the Caterpillar Vs. The Consumers

When we brought all of the products and placed them on each of the tables, we watched as people began to gather and begin signing up to participate in our consumer hands-on evaluation. There were plenty of people ranging from mothers with their baby in a stroller to Dads with their sons, waiting to go to a sports event. By time we were about to open the area for access to the products, we had quite a crowd waiting with excitement to check out the goods so to speak.

We had expected Cory the Caterpillar to be a product which was primarily of interest to the mothers or women soon to be mothers, but that proved to be far from correct. We had a generous number of people looking at Cory the Caterpillar, almost as if he were a celebrity amongst the group of evaluation products. On gent was a pre-school teacher and shared with his wife how he felt that "This caterpillar toy would be a perfect fit for our infant and early toddler room...". It turn out that they have a special room with padded walls and floors just for infants to one year toddlers.

Each individual evaluating Cory the Caterpillar had a variety of comments to share with those around them, with not a single comment of negative tone. There were just so many things about the toy that they spoke of that it would take an extended period of time to even begin to list them all. In other words, Cory the Caterpillar was riding the waves of popularity in this event.

In reviewing the feedback forms which the participants filled and reviewing our video tapes to gauge what kind of response level that Cory the Caterpillar created with both children and adults, the end result was quite pleasing. It was really of no surprise to us considering who produced this toy, yet we were all so happy to see such an outstanding and positive response in the feedback forms from the participants. Cory the Caterpillar was a superstar along with a limited few other products in this consumer evaluation. It passed this segment of our study without a hitch.

A Sampling Of Category Ratings

A small sampling of applicable category titles and the individual rating assigned to each for this product's evaluation are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

* If a product is inducted, a product evaluation summary of the complete review is published for public view.

* If a product scores an overall category evaluation rating average of [2] or lower, it fails the evaluation and is not inducted.
* Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

The Featured Category Ratings for this Product Evaluation Summary are listed below.

DESIGN QUALITY: Rating Level - [5]

The level of quality in the design of Cory the Caterpillar was of the highest measure. This is a toy that is not only built to last, it maintains the highest levels of safety standards for infants and toddlers in their play while contributing substantially to critical and cognitive skill development with repetitive use. Cory the Caterpillar is a masterpiece of color, shape, sound, and overall experience in its design structure. Cory the Caterpillar pulls a perfect score of "5" in this category.

DURABILITY: Rating Level - [5]

Durability for Cory the Caterpillar is rated in same ranking as with its design quality. The durability level of Cory the Caterpillar pretty much assures extended use under the strongest wear and tear with infants and toddlers even in the toughest of conditions. No matter how much wear and tear we put Cory through with children and in-house testing, it still remained in near perfect condition. The final analysis in our evaluation of Cory the Caterpillar was a perfect rating of "5' in this evaluation category.

FUNFACTOR™: Rating Level - [5]

The level of FunFactor™ with Cory the Caterpillar was of the very highest level. The response level with children was so amazing. From a simple smile to an outright gut wrenching cackle for a child, the FunFactor™ with Cory the Caterpillar was over the top! Cory the Caterpillar awakened emotions in children and adults alike that produced some of those moments you wish you could capture on film forever. Cory the Caterpillar pulled a perfect score of "5" in this category.

INNOVATION: Rating Level - [5]

When it comes to innovation with Cory the Caterpillar, this was so easily determined. One of the key factors which was so innovative and set Cory the Caterpillar apart from his competitors is that he was always on his feet. Never was there a time when a child was dragging Cory the Caterpillar on his side. The innovative design is so unique and adds a greater level of excitement and learning experience for a child. In our consumer evaluation feedback which was collected, the responses were so very positive with so many women and men alike sharing how they were so impressed with Cory the Caterpillar. When we combined our own evaluation scores with the consumer scores in this category and Cory the Caterpillar pulled a perfect score of "5" in this category.

MARKETING VALUE™: Rating Level - [4/5] /

Cory the Caterpillar pulled a split score in this category, a feat which is seldom seen. Taking the current economy into consideration, the average retail ranking as far as marketing value is weakened with the fact of consumers keeping their purse strings a bit tighter, even the corporate buyers as well. Cory the Caterpillar needs a little more umph! in the marketing department for the general market. However, at the same time, Cory the Caterpillar is a perfect mix for specialty shops and higher end retail stores that carry higher quality level of products, generally associated with much higher price tags. In this category Cory the Caterpillar pulls a split score of "4/5".

VISUAL APPEAL™: Rating Level - [5]

When it comes to visual appeal, Cory the Caterpillar takes the brass ring. The unique design holds such a strong visual appeal to both children and adults alike. This ensures a much higher probability of return sales from the high visual appeal, even if the name of the company who manufactures it is not disclosed. It was so amazing to see so many people literally captivated by such incredible visual appeal which Cory the Caterpillar holds. Cory the Caterpillar pulled a perfect score of "5" in this category.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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