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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100503-398
Induction Date:   May 03, 2010
Product:   FeltTales Dinosaur Days
MSRP:   $19.95 USD
Company URL:  http://www.babaluinc.com

FeltTales Dinosaur Days

by:  Rev. James G.W. Fisher - Product & Service Evaluation Specialist / Editor
Evaluation Report Summary (ERS) Date:  05/03/2010

“Dinosaur Days” takes you back to the Jurassic period in time. You can help the Brachiosaurus reach the leaves of a tall tree, swim in ocean with the Plesiosaurus, or even hunt the Triceratops with the Tyrannosaurus Rex. Kids will love this wonderfully crafted storyboard.

[ Please refer to A-2-Z Company Index for contact information.]

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Character Building - Elementary 2010 Consumer/Education 3 years and older Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Cost Benefit Durability Hybrid-Use™ Marketability Skill Improvement Overall Visual Appeal
5 5 5 5 5 3

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 

  Bureau Veritas Hong Kong Ltd. - Kowloon Bay
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
Unknown UnknownLabeled/Appropriate

Manufactured InSafety Hazard/Warnings
ChinaNot for children under 3 years of age - Conforms to ASTM 5963-07


Introducing FeltTales - Dinosaur Days

Felt board stories have been around for generations. I remember waaaaay... back in the day when I used the big, luggy felt boards for teaching pre-school and kinder classes. The idea of using a felt board and felt characters was great and quite effective. Babalu, Inc. has taken this concept of learning and taken it to an entirely new direction in design with “Dinosaur Days” and other felt board story titles.

“Dinosaur Days” takes you back to the Jurassic period when dinosaurs roamed the earth. With the FeltTales “Dinosaur Days characters you can help the Brachiosaurus reach the leaves of a tall tree, swim in ocean with the Plesiosaurus, or even Hunt the Triceratops with the Tyrannosaurus Rex.

One thing for sure, kids will love this well crafted storyboard to create new stories. To add to this, there is an attractive carrying handle attached to the felt board, and a storage pouch for the felt pieces is included. With each felt board, you will find a story starter that will be instrumental in developing interaction and inspire the imagination.

Creative Imagination and More...

What you have here is a magical product which triggers the creative imagination of a child to envision their wildest fantasies around a royal princess.  The body's response to the use of creative imagination carries over to a countless number of other developmental skills. In a sense you could say that it begins a chain reaction, the completion of each response of the brain and body becoming the catalyst to trigger yet another.

Quality and Design - The Importance

In all of the many products which circulate through our doors each week for evaluation, we on occasion find a company that really takes business serious in the design of their products. Babalu, Inc. the manufacturers of the FeltTales products, goes well beyond just the quality and design of a product...

An image of the Dinosaur Days feltboard (front)

The FeltTales Promise

"I captured the words above from the Babalu, Inc. web site. The image these words projects creates a far greater sense of the value of the products produced by the company."

  • Deliver the FeltTales Benefits
  • Respect the Purchasing Customer
  • Respect the Child who plays with the system
  • Be sincere to the heritage of the product
  • Enrich the felt play experience

An image of the Dinosaur Days feltboard images and feltboard (back)

More Than Just A Bunch Of Felt Pieces

As you will read later in one of the excerpts from one of our independent evaluators, FeltTales Dinosaur Days is more than just a bunch of felt pieces with a storyline to tell.  Having a numerous variety of felt pieces all associated with the theme, Dinosaur Days, a child, caregiver, or teacher, has a literally unlimited variety of combination of color, shape, and tactile sensation to be experienced.  Each combination transforms into yet another new world of mystery and delight just waiting to be explored.

Just imagine, the cute little frog who the princess bestows a kiss upon and Poof!...he turns into a maid servant!  Hey, of course he won't be a prince, this is just an example of how the FeltTales Dinosaur Days enables a child to imagine fantasies of their own design.  That's what make FeltTales Dinosaur Days so unique and so valuable.

Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "FeltTales Dinosaur Days" from the perspectives of qualified professionals in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth reports connected with their study and evaluation of "FeltTales Dinosaur Days. The information to follow is comprised of excerpts from those same reports with some which have been paraphrased and others verbatim, in order to encapsulate the primary points being conveyed in each report. This approach provides completely independent perspectives in the evaluation of "FeltTales Dinosaur Days.

PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.   All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any other division of GreyWolf Corp, or GreyWolf Corp itself.

PRODUCT:  FeltTales Dinosaur Days

Board Certified Behavioral Analyst

"FeltTales Dinosaur Days" has taken an age-old educational tool and re-invented it. Quite inventive and originative in its downsized design and purpose,"FeltTales Dinosaur Days" literally is a treasure trove of delight and productive stimulation for a child or adult, (caregiver/teacher)."

"For children, there is a substantial range of stimulation, beginning first with the bright array of colors and shapes, followed by the sensory stimulation as each felt piece / character is being picked up and analyzed.  Soft felt material, a vast array of colors, a variety of detail lines on each felt piece, and  a storyline on the back of the themed felt board; these are a strong group of characteristics of the felt board.  These characteristics are readily seen and contribute substantially to essential developmental skills for a child."

In completion of my report and in summary of my results, I have found the "FeltTales Dinosaur Days" to be a product which is a source of delight and productive stimulation for any child or adult including special needs individuals. It can encourage a considerable level of growth to an individual making use of it, even the caregiver or teachers themselves. The felt board and colorful pieces assist children in learning about Dinosaurs while providing a caregiver or teacher a more interactive way to engage children in their learning and active Play."


ECD Facility Director

"The 'FeltTales Dinosaur Days as well as its counterpart, 'FeltTales Pretty Princess.'  I am evaluating both products simultaneously  with all of my students to monitor what differences occur in their behavior responses. I will keep this report specific to the 'FeltTales Dinosaur Days' as requested in your instructions. 'FeltTales Dinosaur Days' will be used in therapy with my SN students as well as the general student groups."

'FeltTales Dinosaur Days' felt board proved to be quite effective in developing substantial improvement levels of the students' fine-motor, cognitive, spatial, sensory and overall developmental improvement during their recreational play as well as general therapy. Upon picking up the 'FeltTales Dinosaur Days' felt board or its pieces there was immediate and focused attention to the actions they were performing with the content which they were grasping. Many of the students in all groups displayed a need to run their fingers across the felt board and pieces. This provided immediate evidence of sensory and tactile touch stimulation."

"For a significant period of time, a number of our SN kids were engaged in taking the plastic re-closable pouch, placing the felt pieces in and pulling them out repeatedly.  Two of the kids had a need to open and close the pouch repeatedly. With some of our more challenged SN kids who tend to become aggressive in their behavior with abrupt movements and appearance of distress, they appeared to be calmed by touching and moving the dinosaur felt characters on the felt board.  This proved to provide a generous level of stimulation to their fine motor skill development primarily."

"The 'FeltTales Dinosaur Days' are a product I can recommend quite highly for use in learning development as well as the home. Both of the felt board products are an exceptional item to use which deliver a significant advantage in the teaching environment for home, general or SN students.  The FeltTale products submitted for my evaluation are unquestionably more than suitable to serve as a catalyst for improvement of developmental skills with any child."

Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how the "FeltTales Dinosaur Days" was seen with consumers?

FeltTales Dinosaur Days was pulling its weight well with consumers at all locations where we took it for spontaneous hands-on evaluation.  The little boys who were participants were letting their imaginations run wild with all of the various felt dinosaurs.  While the girls were more into other products, including another FeltTales felt board with more of a girls theme. 

An image of the FeltTales Dinosaur Days felt board and felt pieces.

The image at left is provided to give you a glimpse of the FeltTales Dinosaur Days felt board and some of the felt pieces that comes with it. Each of the various dinosaurs has a different shape, color, and design lines, each of which play their own part in adding even more options for a child's imagination to work with.

It was so amusing for everyone watching the children moving the various felt characters and pieces around on the board and off.  For the children participating in our evaluation of the product, the felt board was the home base in a sense from which the children moved the pieces onto, off, overlapping, and around.

For every moment of the experience, there was plenty of activity, laughter, social interaction, just plain fun for these kids.  It was a time of learning and development for these children, demonstrating for our own eyes, the value and functionality of the FeltTales Dinosaur Days

In our feedback forms from each of the participants, there was nothing but praise from the parents who expressed in a number of ways how they were so impressed with FeltTales Dinosaur Days product.  Many of the mothers were especially pleased with convenience of the reclosable plastic pouch to hold the felt dinosaurs when not being used and the "perfect size" of the felt board itself for storage when not in use.

After reviewing our video tapes and all feedback forms, there the FeltTales Dinosaur Days passed this consumer hands-on evaluation segment of our evaluation process.

A Sampling Of Category Ratings

A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

The Featured Category Ratings for this Product Evaluation Summary are listed below.

COST BENEFIT: Rating Level - [5] an image of 5 gold  stars

The FeltTales Dinosaur Days was a very simple product to evaluate and determine an accurate rating in this evaluation category. When you consider the price point weighed against the convenient sized felt board, the informational storyline of the back of the board, the resealable plastic pouch to put the felt pieces into for storage, and the level of skill level improvement from the use of the product, determining the Cost Benefit doesn't take a rocket scientist to figure it out.

For kids, teachers, and parents, the benefit is all too obvious. The FeltTales Dinosaur Days felt board is a product which creates a want and fulfills the need. The FeltTales Dinosaur Days pulls a perfect score of [5] Five Stars in this evaluation category for COST BENEFIT.

DURABILITY: Rating Level - [5] an image of 5 gold  stars

The FeltTales Dinosaur Days was a unique challenge to evaluate for durability with it being so different than other products. Despite the challenge, the FeltTales Dinosaur Days was put through an excessive amount of wear and tear via multiple in-house tests we perform, after it was already used in our consumer hands-on evaluation. It was quite impressive how the FeltTales Dinosaur Days even managed to withstand the abuse of real life application in some pre-schools and at a YMCA for a few weeks. With SN / PDD infants, the FeltTales Dinosaur Days went through some challenging wear and tear yet still passed in that phase of our evaluation.

In the YMCA evaluation phase, the boys really put the product through the very worst, including ice-cream, soda pop, pizza sauce, and gum yet the product still made it through the challenge.  Even the pizza sauce came out of the felt pieces with a little soap and warm water.  In the final analysis in our evaluation of the FeltTales Dinosaur Days in this category for Durability, it scored quite well in all areas in this evaluation category for DURABILITY. The FeltTales Dinosaur Days closes the felt tales on this category with a perfect score of [5] Five Stars.

HYBRID-USE™: Rating Level - [5] an image of 5 gold  stars

Hybrid-Use™ is a term created and used by our publication to identify if a product is applicable for use in more than one environment. The FeltTales Dinosaur Days was determined to be quite effective for active Play for infants in the home, day care centers, and with caretakers. There were a number of compliments shared by the teachers at the day care centers as well as some of the parents whose kids were able to experience the FeltTales Dinosaur Days at home for a few days.

The FeltTales Dinosaur Days completed the evaluation in this category for Hybrid-Use™ with a perfect score of [5] Stars.

MARKETABILITY: Rating Level - [5] an image of 5 gold  stars

As always, one of the key points of interest for a buyer is most often times the Marketability of a product. The FeltTales Dinosaur Days demonstrates functionality, extensive contribution to skill improvement, quality, and even education. The voyage for kids to their land of pretend Play which they experienced makes it all too clear as to why the FeltTales Dinosaur Days faced no challenge in grabbing the brass ring with a perfect score of [5] Five Stars in this category for MARKETABILITY.

SKILL IMPROVEMENT: Rating Level - [5] an image of 5 gold  stars

The FeltTales Dinosaur Days made it easy for us to determine its standing in reference to skill improvement. The FeltTales Dinosaur Days felt board and characters provided the medium for a child to explore a literally endless number of worlds of wonder...the worlds of their infinite imagination. Determining accurate scoring in this segment of our evaluation was probably one of the easiest we have had yet to work with.

FeltTales Dinosaur Days does in fact encourage and contribute substantially to a child's skill development. An extensive amount of learning about names and shapes of many of the dinosaurs is gained by a child playing with the product.  The FeltTales Dinosaur Days pulled a perfect score of [5] Stars in this category for SKILL DEVELOPMENT.

VISUAL APPEAL: Rating Level - [4] an image of 4 gold  stars

The FeltTales Dinosaur Days was pulling plenty of attention in this category for VISUAL APPEAL with all of the vast variety of colorful dinosuars and other shapes. The color scheme used was great with bright colors yet nothing to go WOW! over. The value for the FeltTales Dinosaur Days was more in the functionality, cost-benefit, and several other evaluation categories. At the same time though, it was well above just average in regard to visual appeal.

After carefully reviewing all pertinent evaluation data for the FeltTales Dinosaur Days in this evaluation category, a determination was reached that the FeltTales Dinosaur Days passed this category with a score which was well above average a fell short a perfect score by single digit with [4] Stars in this category for VISUAL APPEAL.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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