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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020130809-628
Induction Date:   August 09, 2013
Certificate License Status:   Active
Product:   Sleepyhead Body Pod Deluxe
MSRP:   £99.00 (UK)
Company URL:  http://www.sleepyhead.se

Sleepyhead Body Pod Deluxe

by:  Rev. James G.W. Fisher - Editor / Branding Development & Evaluation Expert
Evaluation Report Summary (ERS) Date:  08/09/2013

Sleepyhead® Body Pod Deluxe is a multifunctional, portable complete baby bed you can take anywhere. Softer than a blanket or Moses basket, you can use practically anywhere.

The Sleepyhead is made from breathable materials and the filling has anti-dustmite, anti-fungal and anti-bacterial properties.

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Infant Bed & Bathtime 2011 Consumer 0-12 months Female/Male

Evaluation Report Summary (ERS) - Index

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Comfort Durability Functionality Innovation Marketability Visual Appeal
5 5 5 4.5 5 5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 


Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)

Independent Lab Tested  Independent Lab Name 

LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
NA 7394322259677Labeled

Manufactured InSafety Hazard/Warnings


About Our New Inductee
A quick yet informative glance at what this New Inductee is all about.

For moms in today's active and busy society, handling an infant or toddler and the daily task list is literally next to impossible. Any product that will help to lessen that challenge is well beyond invaluable. Well, this is where I am proud to introduce the Sleepyhead® Deluxe, "...a cushioned spot for baby to play, even on hardwood floors or concrete.", as one of our consumer evaluators defined it.

Sleepyhead Body Pod Deluxe is a multi-functional, portable complete baby bed you can take anywhere. Softer than a blanket or Moses basket, you can use practically anywhere. The Sleepyhead is made from breathable materials and the filling has anti-dustmite, anti-fungal and anti-bacterial properties. Best of all, its even independent lab tested and 100% ChildSafe.

Image of the Sleephead Deluxe with a young male toddler.

"The Sleepyhead is now my favorite way to do Tummy Time. It's a soft, clean space to lay my baby that props him up just enough to let him feel involved with the activities going on around him. My son now does TT happily twice as long as he would on a blanket or pillow."

* A quote from one of The Toy Man® News & Reviews moms in our consumer hands-on evaluation.
What you have here is every mom's dream product. It fulfills so many different needs a mom has to content with. Soft, portable, a bed, and safe play / resting area that an infant or toddler becomes drawn to much as a security blanket. A child becomes familiar with everything around him or her with a soothing sense of security and comfort simultaneously.
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Additional Details and Perspectives
More than just a cursory glance with aspects of relative importance.

The Sleepyhead Deluxe is so much more than just a place to keep your child safe and in your visual scope while busy attending to other tasks. Just imagine how useful it is when your infant is sick. Normally you have to find just the right angle for them in the crib to keep them from sliding into the crib slats. Then you also have the age-old problem of the infant moving around so much from their discomfort that they are upside down with their face in the mattress!

The soft yet firm raised sides of the Sleepyhead provide needed cushioning for an infant so they can't hurt their heads, while keeping the chaos from other siblings in the room from putting the infant at risk from their fun and frolic.

Image of a little infant resting on the cushioned edge of the Sleepyhead to play with a toy that is next to the Sleepyhead.
"I haven't co-slept with my children very much, but if I did, this would be the product I would choose. Parents who don't co-sleep will still find this product useful for sleep when baby is sick and needs to stay close to Mommy, when a napping on the go, or when vacationing."

* A priceless quote from one the moms who participated in our consumer hands-on evaluation.

The quality of the material for both the Sleepyhead itself and the Sleepyhead cover are of the highest grade. With the visually appealing Sleepyhead signature in longhand writing embroidered on the Sleepyhead itself and the cover, you also discover a level of unbelievable durability. The Sleepyhead earns its recognition for being considered a good choice in product design at an affordable price, well worth the investment.

Most important feature of all is how far the product developer has gone to ensure safety to the highest degree.  The materials for the Sleepyhead have been selected with that in mind, and it has been tested for and complies with BS6595 & BS4578 with regards to air permeability (the certification needed for infant pillows).

Even if a baby's mouth and nose are covered by the bumper (which anyways is impossible due to the firmness of the filling), or facing straight down (which a baby doesn't do by itself) - an infant can still breathe with relative ease (as per the test compliance).

A very strong feature which we have seen in our testing both independent and in-house is that an infant does not develop excessive perspiration from body heat with the Sleepyhead. The materials used in the design of it allow for air to pass through effectively, thus keeping baby cool and relaxed when sleeping.
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Independent Evaluator Reports Icon Independent Evaluator Reports
Extensive independent study and analysis by credentialed scholars.
The information to follow is comprised of excerpts from inclusive detailed Evaluator Reports pertaining to this New Inductee. These reports have been prepared by top credentialed scholars from their own extensive independent study and analysis.
* These excerpts have been posted verbatim, paraphrased, or a combination of both, in order to encapsulate the primary details conveyed in each of the evaluation reports in a brief summary form.

Doctor of Pediatric Behavioral Studies, PhD, MD, MPH
Director of Clinical Pediatric and Special Needs Studies

"The Sleepyhead 'Body Pod' (hereafter referred to as the Sleepyhead), represents a brilliant design that is specific in nature to stimulate an infant emotionally while having a strong influence on post-natal skill development in the first 8-10 months.

As an infant develops in the this post-natal period, an immense change is occurring every moment of the infant's life; a wondrous experience of discovery. The Sleepyhead provides a near-perfect environment for the infant to develop with their questing mind, moving on impulsive action in a safe environment. To an infant, this is a new world of discovery and experience, having its own intended influence in an infant's development by design."

Based upon my research and test studies, it has been established the Sleepyhead provides an excellent method for 'bed-sharing', a more specific type of what is often referred to as co-sleeping.  Use of the Sleepyhead is consistent with the recommendations of the AAP with bed-sharing, or the alternative of having the infant sleep in the parents' room but on a separate sleeping covering/bed.  This also applies to daily events where a parent keeps the infant in direct/indirect view.

To rate the air permeability characteristics of the fabrics used with the Sleepyhead for safety, differential pressure air permeability measurement was performed with the fabrics at multiple required levels. The Sleepyhead met required industry regulation standards.

Whether being used in solitary state or close proximity room-sharing, the strong porosity of the fabrics and materials used in the Sleepyhead reduce the risk of excessive perspiration for an infant as well as SIDS. The Sleepyhead has been tested for and complies with BS6595 & BS4578 with regards to air permeability (the certification needed for infant pillows).

"I implemented the use of the Sleepyhead with mothers and their infants (newborn - 12 months), for my study and evaluation over a period of several weeks. During my study with each test group where the Sleepyhead was used, there was a remarkable shift in productive skill development in comparison with the test groups that a different product was used. The use of the Sleepyhead provided the mothers with a more easily controlled structure of care for their infants."

"Each of the mothers were able to accomplish more of the tasks assigned in the study with less signs of duress and fatigue than the alternative groups in which the Sleepyhead was not used. When confronted with the question, 'What do you feel you gained the most from your experience in this study?", the mothers all had the same response; '...less stress and feeling my baby was safer.'"

"From the results in my studies with the mothers and their infants with the Sleepyhead, I have determined that it easily meets my expectations to be recommended for families including use for special needs children."

Textile Engineer (PhD) - Product Development
Director of Textile Engineering and Product Development

"The Sleepyhead Deluxe pod and cover are a remarkable and well designed combination. The high-detailed embroidery in both the pod itself and the cover bring forth a sense of quality and refinement which result in capability to carry a higher price point if desired."

This is a rare situation, but just as the last textile based product you submitted, what you have here a beautiful compilation of textile material selected and carefully blended together to create an impression of class, color and function. Functionality reigns supreme in this case.

The textile material selected for its design will more than handle the demands placed upon it. The thread count and materials selected give an infant a more comfortable experience, yet still retain a strong level of durability. Considering the function and age group for which it is designed, washing will be a common task yet there will be next to no signs of wear becoming apparent within the intended period of use unless carelessness occurs."

"The foam material used to keep the ridges firm is of high quality which will once again ensure it remaining functional for the entire intended period of use for which the Sleepyhead was designed. Altogether, it is a magnificent work of design I am excited to be able to review."

* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate evaluation report summary, (ERS). All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® News & Reviews, any member or division of Epiphany Communications and the International Parenting Institute.

Consumer Hands-on Evaluation
Details about the experience at our consumer hands-on evaluation event.

Wow! That's the first word that comes to mind when I think of how the consumers responded with the Sleepyhead , at every one of our consumer hands-on evaluation events and personal review. It was rather amusing how so many men, including myself, failed to understand the full value of the product at first glance.

For some of us, it was just another infant bed of some kind; another item to have to pack in the car when it's time to travel with the infant. For others, they could see the value yet just weren't all enthused about it like a mother would be.

Despite our ignorance, (note ignorance, not stupidity), at every hands-on evaluation event or personal review, the ladies were in awe with such an incredible and convenient product.
Image of a little infant resting on the cushioned edge of the Sleepyhead to play with a toy that is next to the Sleepyhead.

"The quality of foam seems long lasting, and the fabric of the cover is durable, washable, and breathable for baby's tender skin."

* A quote from a mother participating none of The Toy Man® News & Reviews consumer hands-on evaluations.
The Sleepyhead Deluxe truly pulled the attention of the women...and the men too once they understood the benefits of it. Like one mother put it; "Honey it's like this. More work done, less stress = happy spouse. Happy spouse can me mean happy hubby."

The translation of what the woman was communicating to her husband was that the Sleepyhead Deluxe provides a perfect solution to allow a mom to get more done without having to keep the baby in one hand and the broom in the other. Now a mom can keep her eye on their infant while getting daily tasks done while the baby is active or asleep safely in the Sleepyhead Deluxe.

Taking all of the feedback from consumers into consideration about the Sleepyhead Deluxe, there was no question that the Sleepyhead Deluxe had passed this segment of our evaluation process.
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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide.
The Toy Man® S.T.E.M. Award - Science, Technology, Engineering, and Math (S.T.E.M.), play a vital role with innovative new ideas being transformed into a reality.  The Toy Man® S.T.E.M. Award has been created to give recognition to those that have held their course in completion of graduate studies with an end result of a valuable contribution to society and/or industry needs.

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