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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020090615-328
Induction Date:   June 15, 2009
Certificate License Status:   Active
Product:   Smash or Trash
MSRP:   $29.99 USD
Company URL:  http://www.funqgames.com

Smash or Trash

by:  Rev. James G.W. Fisher - "The Toy Man" | Product Evaluation Specialist
Evaluation Report Summary (ERS) Date:  06/15/2009

Smash or Trash is the game where players make up hysterical new lyrics to popular hit music! You can guarantee the dust will be shaken off some brain cells with this game! Smash or Trash is an excellent source for creating social interaction and tapping into your creative skills that you may not even realize you have!

Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Games - Board / Tabletop 2009 Consumer 8 and Up Female/Male

Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.

Critical Skills Development Educational Value FunFactor™ Innovation Level Marketability Visual Appeal
5 5 5 4 5 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.

Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.

image of factory with ecological leaves symbol. Trade Industry Sales Types
Industry Memberships

Wholesale Retail Reseller Online 



Safety Guidelines Symbol ImageSafety / Quality Classifications
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious

Independent Lab Tested  Independent Lab Name 

LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)

UPC Code / ISBN#Manufacturer SKUAge Grading
8 95261 00200 5  FQG00200 Labeled/Appropriate

Manufactured InSafety Hazard/Warnings
ChinaCAUTION: This game causes massive levels of laughter!


Smash or Trash Is a Smash!

After completion of our evaluation it was easy to see that Smash or Trash was an absolute smash in itself. It has been quite some time since we have seen such intensity in a game as Smash or Trash develops from game play. This game get the competitive juices flowing and creative skills as well. The words provided by the creators of the game for us to understand what the game is all about truly define it...Smash or Trash is a game where players make up hysterical new lyrics to popular hit music! (...and we mean HYSTERICAL!)

Although there is so much excitement and creative spirit stirred up with this game, the game play is still rather simple, yet educational. Every player will get both a Songs card and a Subject card at the beginning of each round. Players are then given time to write as many new lyrics as they like about the subject to the tune of one of the listed songs. The songs are performed and players vote for those they like best. Once all the rounds are completed the player with the most points wins.

An AWESOME Experience!

In my writing this portion of the summary I think of a comment from one of our staff's family members we pushed into playing Smash or Trash with us. When the entire experience was over, ( sometime after 2am in the morning ), I asked him what he thought about the game after having actually played it. His response was "It was an AWESOME experience! He emphasized the word awesome with the strongest level of emotional expression.

From this point on, I will take a different path in my details about what makes Smash or Trash so great. It is already clearly established that the game has plenty of FunFactor™, but what about its contribution to critical/cognitive skill development, educational level, and so much more which has not yet been discussed?

Well, in regard to critical/cognitive skill development, although a child of 8 years of age and those of greater age level generally have already completed development of their primary critical and cognitive skills, it doesn't end there. Development and improvement of these skills is a constant, a factor which must always be focused upon with a striving for improvement. Smash or Trash is a magnificent tool to help make it happen.

To be given a card with the name of a tune and another with a specific subject with which you are expected to develop lyrics for is a challenge, a stimulation to critical skills of your body. Your critical/cognitive skills intertwine with your creative talent and so many other parts of you which define who you are and the skills you possess. In playing this game it is like anything else which provides a challenge to accomplish, learn it, repeat it, and improve upon it.

For some people, in their minds creativity is not on their highest level of their skills, while for others, it may be an everyday thing. This game provides the tools and opportunity to improve upon your creativity and group social interaction no matter what level of creative or social-interactive skill you may think you have. Smash or Trash pinches you in the butt to get off it, think, and create!

The best part of all is the level of comedy that is created from a group of people with all sorts of levels of skills and personality, all working for the same goal, to win. You can guarantee that it is a level playing field with this game. Everyone has to face the same challenge, never knowing what combination of cards may be drawn when it is their turn. In the experience I had personally with the game, we played for hours on end, never even thinking about the time. The more we played, the more the competitive spirit sprang up in all of us with some of us say "c'mon, just one more time!"

Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover the "Smash or Trash" from the perspectives of qualified individuals in the specific field associated with the product being evaluated. To accomplish this task we have called upon the assistance of two top level industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth reports connected with their study and evaluation of "Smash or Trash". The information to follow is comprised of excerpts from those same reports which have been paraphrased so that the information being conveyed by these professionals is more easily read. This approach provides a completely independent perspective in the evaluation of the "Smash or Trash".

PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.

Curriculum Content Specialist / Board Game Evaluator

Smash or Trash provides a more unique format of a game for me to evaluate, considering it is not a board game format as is generally submitted to me for my critique. I must say you folks have a skill for providing games for me to evaluate which separate themselves from the rest of the crowd of recreational game play creations. Smash or Trash is yet another one of these types of games, an activity game in this instance, which are invigorating to study and evaluate.

As I have mentioned in my last report for you of a board game you submitted, I repeat my statement yet again as an affirmation of my position on it. Many of the games I see that are so popular these days, in reality have no redeeming qualities in purpose outside of lining the pocketbooks of their creators from the profits of the exaggerated retail price point. My position is clear and is unlikely to change unless there is a significant change in the development of games.

Smash or Trash is an activity game which has a bountiful wealth of qualities and features which are most impressive and make it exciting to play, while at the same time helping those who play it learn and grow substantially on multiple levels both in skills and personal growth. In a sense it causes those with a groundhog personality to peek out of their inter-personal security holes and perhaps even venture out. Smash or Trash has my vote and approval as an activity game which meets my high standards of what I expect in an activity game design.

Behavioral Analyst | Clinical Psychologist, PhD

In my 'initial' observation of Smash or Trash I was not immediately impressed, it was what appeared to be yet another activity game with a new slant on an old and pre-established game conceptual design. At the same time I know that your people never submit just an 'average' game to be quantified. With this in mind I proceeded to give this game a more thorough and detailed examination to develop a report through results from an active play study as requested. My assumption of the quality of what you submitted proved to be a valid assumption with Smash or Trash.

Active Play With Smash and Trash

Nothing says it better than active play in determining the full value and potential of a game. For my evaluation of Smash or Trash, I created a study environment which would be most suitable for a careful study of the response levels and structure of the game through active play in my evaluation.

For the full evaluation of Smash or Trash, the study environment was structured as follows;

Test Group I: M/F 8 to 12 y.o.
Test Group II; M/F 14 to 18 y.o.
Test Group III; M/F 21 to 54 y.o.

Each test group was instructed to play 5 games per session x 5 days for this segment of the study. At the end of the test group's assigned study period, each individual participating in the study was instructed to fill out a 5 page questionnaire which was designed to profile each participant's responses to the experience of having played the game. Upon completion of the questionnaire, the results were placed in the letter sized envelop which was on the table with each questionnaire, seal it, and deposit in the secured documents box at the front of the room.

The following day all participants assembled together as one group in the classroom for a post study response forum. In this forum all participants were enabled to discuss their experience of playing Smash or Trash with all other participants. The participants were comparing their various experiences, learning how some participants developed strategies which they feel helped them get and edge on their game play. A special notation was made of how a sizable number of the participants were having discussion of the emotional and psychological which were garnered from playing Smash or Trash.

At the closing of the forum, I submitted a question to the participants; 'What do you feel was the one factor of the game which would be most likely to be experienced by every participant in the study who played Smash or Trash?' After 15 minutes to discuss the question amongst themselves, an answer was agreed upon by the group as a whole. The response to my query was a unanimous opinion that every single participant wanted more time to play the game than the time which was allotted.

What is the most thought-provoking consideration in the response to my query is that the participants established an unquestionable fact; Smash or Trash has the right combination of elements with which to make it irresistible. The first time someone plays Smash or Trash is more than likely not going to be their last.

In my reviewing the videotapes from each of the groups playing the game for behavioral analysis study in my evaluation, it was quite evident of how dramatic changes occurred in each individual in a progressive manner with each time they played the game. The changes were subtle and not immediately evident yet when you view the progressive changes becoming more evident in each of the video tapes, validation of this was unquestionable. Playing Smash or Trash stimulates a strong level of improvement and growth in an individual. Smash or Trash passes my evaluation."

Consumer Hands-On Evaluation

Consumer feedback is like precious gold...literally invaluable. Honest feedback from hands-on evaluation of products we bring to a location or locations, assists us in seeing virtually all sides of the picture when it comes to product evaluation.

For Smash or Trash we performed consumer hands-on evaluation in a busy public mall in the Los Angeles area, along with 23 other products. Having several products available for consumer evaluation all at once. This provides a more well balanced and unbiased evaluation of the products. Many of them had two or three copies available to provide a larger base of opportunity for consumer evaluation. I am sure you are eager to see the results from the consumers feedback of Smash or Trash so let's go!

Smash or Trash was not one of the first and most popular products which consumers went to on the tables once we pulled the ropes to the evaluation tables area. The beauty of hands-on consumer evaluation is that what you see in the beginning of the evaluation more often than not does not define the results in the end. Smash or Trash proved this as fact without a doubt.

The first challenge for Smash or Trash was if the game would draw enough people to sit down and take the time to play the game. Never did we imagine that within less than two hours, we would not just have 2 or three people playing Smash or Trash, but rather five to seven people! Smash or Trash got a buzz going with the game players that drew plenty of attention. That really shouldn't have been any surprise, after all, when there is plenty of FunFactor™ you know that hooping and hollering is soon to follow.

Smash or Trash was a hit without a doubt. It was so popular that we had a couple ask to buy it from us. They told me personally that they had loads of board games and other game types in their house, playing games at the dining room table every evening after dinner. They even offered to have me visit their house if I didn't believe them...I took them up on their invitation.

To my unexpected surprise when I entered the residence of this couple, I discovered they had a variety of furniture pieces with shelves neatly and orderly filled with boxes of games! I don't mean just ten or twenty games, I am talking so many boxes of games that it would take a good period of time to count them all! Now that is what I call a couple who take game play seriously.

What this all boils down to is that Smash or Trash pulled through this segment of the evaluation with the highest of respect. This is a game which make a difference in those who take the challenge to play it, but you had better be careful, Smash or Trash is addictive.

A Sampling Of Category Ratings

A small sampling of applicable category titles and the individual rating assigned to each for this product's evaluation are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

* If a product is inducted, a product evaluation summary of the complete review is published for public view.
* If a product scores an overall category evaluation rating average of [2] or lower, it fails the evaluation and is not inducted.
* Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

The Featured Category Ratings for this Product Evaluation Summary are listed below.


When it comes to critical skills development, Smash or Trash proved its merit a thousand times over. The more the participants were playing the game, the greater the level of stimulation for critical skills development and overall thinking processes.

Creative thought is yet another feature which plays into critical skill development and improvement. Creative thinking is a very strong component of this game. Having to take information from two separate cards which define the parameters of the theme of your lyrics you must write creates a very strong draw and development of creative thinking and skill development. Although critical skill development is already well established for the age group for which this game was designed, there is always a need for further stimulation and improvement. Smash or Trash contributes substantially in helping players develop and improve analytical processes, stimulating motor & cognitive skills, and improving thought process.

EDUCATIONAL VALUE: Rating Level - [5]

The educational value for Smash or Trash was an average score of "5" in this category. Smash or Trash is quite effective in development and improvement for a number of important developmental skills. The educational value category the scoring was the very best. The scoring for the educational value was reached primarily from the contribution to creative skill development and thought processes. Smash or Trash pulls a perfect score in this category.

* Please note that our educational value guidelines are established from careful evaluation of multiple State and County standards required to be met for passing in a public school facility.

FUNFACTOR™: Rating Level - [5]

FunFactor™ proved to be a a simple task to establish without question. Smash or Trash is a game which is designed to be "fun" and delivers exactly what it was designed for. The level of excitement which eventually migrates from player to player proves the FunFactor™ is prevalent and there is plenty of it. Every participant who filled out our product evaluation forms was quite clear that the game was of the utmost level of fun.

The level of FunFactor™ has been judged to meet the proper levels required for a perfect score. Combining the facts of every single participant demonstrating a very strong response level in the playing of the game, our videotape evaluation, and the feedback in our product evaluation feedback forms, it was easy to establish that Smash or Trash pulls a perfect score in this category.

INNOVATION: Rating Level - [4]

Determining the level of innovation in the design of the game was quite simple with Smash or Trash. Smash or Trash is of the highest quality in many categories yet falls short just a small pinch in this category.

Smash or Trash is quite exciting, fun and so much more, yet it is is similar enough to other games currently available to drop a single digit in this category scoring. The innovative concept of the game is unquestionably there yet just not enough to have a perfect score in this category. Smash or Trash pulls a score of "4" in this category, well above average in the level of innovative design.

MARKETING VALUE: Rating Level - [5]

The marketing value of Smash or Trash was another tough one to determine. It is well designed and has an excellent price point. The FunFactor™ of the game was over the top. In almost every evaluation category, Smash or Trash pulls a perfect score. The level of popularity was all too apparent from our video tapes, feedback forms, and our own visual impression.

Smash or Trash holds a very high potential in sales. When you combine all of the scores from all of the categories we use to determine the final averaged scoring, Smash or Trash has a much higher probability of sales than many other games. What you have here is a game which is most unique and innovative, and pulling a perfect score in this category.

VISUAL APPEAL: Rating Level - [4]

When it comes to visual appeal, Smash or Trash pulls a score well above average in this category. The game box design is rather...different. It draws your attention without a doubt yet just not enough for everyone to grasp the full value of what the game is all about.

The Smash or Trash game pieces are well above average in visual appeal, especially the game cards, easy to read, bright and crisp in color. The instructions alone are a small bit lacking in visual appeal yet once again are easy to read. The game is still an outstanding game overall, yet Smash or Trash pulls a score one digit short of perfect in this category.

EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
    Overall Rating:   5
    Seal of Approval:  
    Recommends Award:  
    eco-Recognition™ Seal:  
    Award of Excellence:  
    eChoice™ Award:  
    S. T. E. M. Award:   
    Mom Approved Award:  
    Award of Recognition:™  


"The first and original Seal of Approval®...
designed for product recognition and validation."

Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.


"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.

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